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Publisher to Launch Teton Family Magazine: Cultivating a Healthy, 

Sustainable Community.  

What? Start a new magazine in this economy? Are they nuts?  

Food activist Sue Muncaster, professional food photographer Paulette Phlipot, and Powder Mountain Press publisher Nancy McCullough-McCoy are betting this is the perfect time to do something new. Collectively, they believe that promoting healthy and sustainable local living is taking a positive step toward helping us weather the economic, environmental, and social storms facing the community and our nation.  

The mission of Teton Family Magazine is to provide unique, usable information for local residents that will make their lives better. Perhaps this means advice on how to plant fruit trees that thrive in the Teton environment, how to handle your 6-year old’s budding interest in the Internet, what to cook with all the spaghetti squash you bought at the farmer’s market, where to turn for medical needs, or how to explore southern Wyoming’s Red Desert. 

What is sustainable and healthy? Buying local. Eating fresh. Sitting around the dinner table with family and friends. Exploring with kids. Getting to know your neighbors. Green building.  

The founders of the magazine promise not to preach; and not one of them believes that sustainability means you have to sacrifice life’s pleasures.  

The idea for the magazine was inspired by beautifully crafted Edible Communities publications that promote local foods in over sixty towns and cities around the nation. Phlipot, who specializes in travel, lifestyle, and food images, approached Muncaster, a freelance writer, blogger, and food activist, last summer to see if they might team up to produce an Edible Tetons magazine. The pair, who both contribute to Powder Mountain Press’s other publications (Teton Home and Living, Teton Valley Magazine, and A Grand Wedding and Event Planner), decided to seek the advice of publisher McCullough-McCoy before moving forward.  

McCullough-McCoy advised them that she thought the Tetons, even including both sides of the pass, might hold too small of a population to support a “food only” magazine. She expressed that she had long wanted to do a magazine for locals that, in addition to food, covered topics like home, garden, kids, pets, and grandparents. As the ladies brainstormed, they realized they shared a passion for sustainability, the natural beauty of this place, adventure, and their friends, family, and community members.  

I believe that ‘family’ means more than Mom, Dad and the kids. It means more than pets and grandparents. We as a community are ‘family’ and we need each other to thrive,” says McCullough-McCoy.  Readers will find useable information for the whole family in columns that focus on homes, gardening, food, adventure, health, and lifestyle matters.  “As editor, I’m basically looking for stories containing information that I want to know about as a mom, athlete and adventurer, food lover, and environmentalist,” says Muncaster. “I figure if I am looking for the information for myself and my family, chances are others in my community are looking for the same thing.  Teton Family Magazine will be distributed three times a year free-of-charge, entirely supported by local advertisers. The founders believe that the businesses that can attract and maintain a local following—and not be entirely dependent on tourism dollars— will thrive in the new economy.  The trio considered how to make the magazine production itself “sustainable” and decided that although web-based publications make good sense, a high-quality, visually appealing, and informative publication that is worth saving is also worth the paper. “I want to produce a publication readers can enjoy over a cup of coffee, something that gets people away from the computer,” says Muncaster. However, the trio are web-savvy, and along with an accompanying website that will eventually have an interactive community calendar and directory of green business, you can check their activities out on both Twitter and Facebook.  Teton Family Magazine will be printed locally, and will forego a flashy, slick look in favor of a cleaner, more down-to-earth, format. “We’ll also be looking to local photographers and writers for content,” Muncaster says. 

Here is a list of the Columns you will find in each issue:

Mountain Style

   Front of the book gear/book/product reviews. 

Home/Garden

   Focus on sustainable building, gardening, and energy conservation

Adventure

   Local adventures, how to’s by LOCALS for locals. 

Good Food

   Food, beverage and restaurant advice

Family/Community

   Traditions, neighbors, pets, grandparents

In Your Words

   Reader’s forum

Ask the Expert

   Health advice from local practitioners